A DREAM THAT TRANSCENDS TIMES, SHARED GENERATION AFTER GENERATION: THAT OF BLENDING THE MOST REFINED CRAFTSMANSHIP, ATTENTION TO DETAIL, THE STUDY OF LINES AND MATERIALS WITH CREATIVITY, CONTEMPORARY, ESSENTIAL, ARCHITECTURAL, FUNCTIONAL DESIGN TO MAKE LIFE BETTER . THIS, IN SHORT, IS MOLINARI'S IDEA, AN EXCELLENCE SPANNING OVER THIRTY YEARS, AN EXAMPLE OF WHAT "MADE IN ITALY" REALLY MEANS.  

MOLINARI LIVING WAS BORN IN 1987 FROM THE PASSION AND DETERMINATION OF ANNA AND GIORGIO, WHO CONCENTRATE THEIR ENERGIES ON TWO SPECIFIC CATEGORIES OF PRODUCTS, CHOOSING NOT TO GET LOST IN THE VAST, VAST WORLD OF FURNISHINGS: SOFAS AND ARMCHAIRS. OBJECTIVE, TO BE PART OF THE RESTRICTED CIRCLE OF THE BEST.  

 

FEW, CLEAR CONCEPTS AT THE BASIS OF THE PROJECT: ARTISAN WORKS AND MATERIALS OF ABSOLUTE QUALITY, THAT LAST OVER TIME, THE LEATHER, ABOVE ALL. COMFORT AND SENSORY STIMULI, WHICH INVOLVE THE SIGHT, THE TOUCH, THE SMELL. RESEARCH AND INNOVATION, ALWAYS. WHAT CHANGES TODAY, AFTER 34 YEARS? NOTHING, IF WE THINK OF THE VALUES OF A BRAND THAT iIS KEEN TO REMAIN ITS OLD SELF. THE SAME RULES STILL APPLY. THE SAME PASSION REMAINS, THAT OF MASSIMO MOLINARI, TODAY AT THE HEAD OF THE COMPANY. EVERYTHING, IF WE THINK ABOUT THE SENSITIVITY WITH WHICH THE BRAND LOOKS AT MARKETS AROUND THE WORLD TODAY.  AND TO ITS RENEWED AWARENESS.  

 

A CHANGE OF PACE, OF SKIN, OF IMAGE, WITHOUT DIGRESSIONS FROM THE PATH STARTED MANY YEARS AGO. A NEW LOOK, FOR THAT FACTORY OF IDEAS DESIRED BY MASSIMO MOLINARI, IN WHICH EXPERIMENTATION, CREATIVITY, OBSTINATE SEARCH FOR QUALITY AND RESPECT FOR TRADITION COEXIST IN PERFECT HARMONY.